Like many small business owners, you're quickly realizing that a website is no longer enough. You need to build a total online presence that will help you attract the right leads, move them through your buying process online using educational content, and convert them into customers who will refer you again and again.
If you’re not focused on creating a total online presence, one that gives you a distinct competitive advantage in the marketplace, your business won’t survive long in the marketing world as we know it today.
As part of our Social Media Basics series, today's post will focus on how to update your Facebook Cover Image and Profile Image.
So where does social media fit within your overall marketing plan? At Duct Tape Marketing, we like to talk about building a total online presence in 7 steps. You might be surprised to find that sequentially, we put email marketing ahead of social media. Why?
Last week I published a post on the 7 essential steps to building your inbound marketing system - well today the Pinterest gods delivered to me one of the best inbound marketing infographics I've seen to date (and there are a lot of them!).
The Marketing Hourglass is one of the core concepts of Duct Tape Marketing and was first introduced in our main eBook, The 7 Steps to Small Business Marketing Success.
For most small businesses, when it comes to PPC advertising, it's Google AdWords that comes to mind. But there are other pay-per-click options that are lesser known, but may be a great match for your business:
Are you about to launch a new product and are wondering how to integrate content marketing?
Today was the first beta session of our completely new (and I believe completely timely) Duct Tape Marketing program, Total Online Presence.
Through a combination of marketing and life coaching, Corner Your Market helps frustrated solopreneurs, coaches, consultants and professionals love their businesses and careers again. As a Life Coach, Nicole Croizier partners with you to rediscover your passion and purpose and define what success means to you. Then, as a Certified Duct Tape Marketing Consultant, she teaches you a proven marketing system designed to help you get your career and business back on track and in line with your core values. Ultimately, you will start to love your business & career again and achieve a type of success you haven’t thought possible in a long time.
