Most marketing agencies are set up to serve the needs of larger businesses. These larger businesses have full time marketing directors or similar in place to put together the company’s marketing plan and set up their marketing system.
Sage Social recently published a great new infographic that helps you decide what type of business owner you are. It seemed appropriate that I came across this infographic right after taking a long holiday break to plan the next phase of my business.
(by John Jantsch - originally posted here)
Do you know who your ideal client is? You may think it's anyone who will pay for your products or services, but it's not. If you don't narrowly define your ideal customer as someone who values what you offer and will refer you, you're destined to compete on price - which is a losing battle unless you're prepared to be the low cost provider.
The Marketing Catalyst is the core program we offer. It was created by Duct Tape Marketing, and it provides a framework for building a customized marketing strategy and system for small and medium sized businesses. In the program, I work one-on-one with business owners over a period of six months through a series of 10 core sessions:
Through a combination of marketing and life coaching, Corner Your Market helps frustrated solopreneurs, coaches, consultants and professionals love their businesses and careers again. As a Life Coach, Nicole Croizier partners with you to rediscover your passion and purpose and define what success means to you. Then, as a Certified Duct Tape Marketing Consultant, she teaches you a proven marketing system designed to help you get your career and business back on track and in line with your core values. Ultimately, you will start to love your business & career again and achieve a type of success you haven’t thought possible in a long time.
