Most marketing agencies are set up to serve the needs of larger businesses. These larger businesses have full time marketing directors or similar in place to put together the company’s marketing plan and set up their marketing system.
Identifying Your Ideal Client is the first stage in a 7 Step Series Outlining the Essential Stateges of Small Business Marketing Success.
Like many small business owners, you're quickly realizing that a website is no longer enough. You need to build a total online presence that will help you attract the right leads, move them through your buying process online using educational content, and convert them into customers who will refer you again and again.
As a small business owner, you get calls every day from SEO companies promising to get you to the top of Google. At the same time, you've been hearing a lot more about some new buzzwords - "inbound marketing" and "content marketing".
It’s been a while since I’ve worked a trade show booth, but I got the opportunity this weekend at the Pet Lover Show in Abbotsford.
This week's blog post on Duct Tape Marketing, A Laser Targeted Referral Strategy by Tony Messer, was pretty thought provoking and provides an interesting perspective on referrals.
If you’re not focused on creating a total online presence, one that gives you a distinct competitive advantage in the marketplace, your business won’t survive long in the marketing world as we know it today.
The Marketing Hourglass is one of the core concepts of Duct Tape Marketing and was first introduced in our main eBook, The 7 Steps to Small Business Marketing Success.
Through a combination of marketing and life coaching, Corner Your Market helps frustrated solopreneurs, coaches, consultants and professionals love their businesses and careers again. As a Life Coach, Nicole Croizier partners with you to rediscover your passion and purpose and define what success means to you. Then, as a Certified Duct Tape Marketing Consultant, she teaches you a proven marketing system designed to help you get your career and business back on track and in line with your core values. Ultimately, you will start to love your business & career again and achieve a type of success you haven’t thought possible in a long time.
