CASL Deadline is Looming - Are You Prepared for New Anti-Spam Laws?
INTRODUCTION:
Have you been receiving a bunch of emails lately asking you to give your consent, but aren't what they're all about? On July 1, 2014 a new Canadian anti-spam law is coming into effect that will impact the way you as a solopreneur, business owner or anyone doing business can send emails.
Now, the truth is the law at this point is being defined very differently by many business owners, and there is quite a bit of confusion and fear as the potential penalties are quite large (up to $10 million).
The reason you're receiving all these "consent" emails is because one fo the new rules is that you need to have either "Express" or "Implied" consent before you can email people about business stuff. For your existing list, the understanding is that you have two years after the law comes into effect to gain Express Consent. But - if you can email your list prior to July 1, the understanding is that you extend your period an extra year. That is the main reason you're receiving all those consent emails. And most companies are also asking for your Express Consent in these emails by giving you a chance to click through and confirm your subscription.
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