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The Marketing Catalyst is the core program we offer. It was created by Duct Tape Marketing, and it provides a framework for building a customized marketing strategy and system for small and medium sized businesses. In the program, I work one-on-one with business owners over a period of six months through a series of 10 core sessions:

1. Identify Your Ideal Customer

2. Define Your Core Difference

3. The Marketing Hourglass: The Core Elements of Your Buying Process

4. Create Your Content & Inbound Marketing Plan

5. Build a Total Online Presence

6. Win at SEO and Local Search

7. Lead Generation - Advertising

8. Lead Generation - PR and Referrals

9. Lead Conversion and Selling

10. Putting Your System To Work

As we work through each stage, we start implementing and activating strategies and tactics, so by the end of the program, most of the marketing system is already in place and producing results.

I'm just starting the Marketing Catalyst program with three new clients, so it seemed like an ideal time to start documenting the process. This will give you a better idea of how the process works, and you can see for yourself if it would be a fit for your business. 

Our three new clients are from diverse industries. One is a medium-sized software company, one is a solo-preneur therapist, and the third is a corporate strategy firm. 

With all three companies, we'll start with strategy first - identify their ideal target customers and core differences. This is the most important part of the whole program, because with the right strategy in place, you can almost pick and choose from any number of tactics and they will work for you. But if you don't get the strategy right - or don't focus on strategy first - your tactics will just be the noise before failure.

This is also the hardest part for the clients - because they have to dig deep, narrow their focus, and even say goodbye to a portion of their customers.

Follow along - this should be a fun journey!