--- title: So You Think Google AdWords Are Your Only PPC Option? Think Again. description: Google AdWords is not the only PPC option for small businesses. Here are a few great alternatives to try. image: https://go.corneryourmarket.ca/hs-fs/file-29065272-png/images/facebook_ad_example.png --- [![](http://static.networkedblogs.com/static/images/logo_small.png "NetworkedBlogs")](http://www.networkedblogs.com/) [Follow this blog](http://www.networkedblogs.com/blog/marketing-matters) [![Corner Your Market](https://go.corneryourmarket.ca/hs-fs/file-38574526-jpg/images/CornerYourMarket-Logo-colour.jpg?width=189&height=122&name=CornerYourMarket-Logo-colour.jpg "Corner Your Market")](http://www.corneryourmarket.ca) - - - - ![](https://go.corneryourmarket.ca/hs-fs/hubfs/Souls%20calling%20dtm%20logos.png?width=200&name=Souls%20calling%20dtm%20logos.png) # Blog/News By [Nicole](https://go.corneryourmarket.ca/blog/author/nicole) ## [So You Think Google AdWords Are Your Only PPC Option? Think Again.](https://go.corneryourmarket.ca/blog/bid/176406/So-You-Think-Google-AdWords-Are-Your-Only-PPC-Option-Think-Again) Oct 31, 2012 7:00:00 PM [online marketing](https://go.corneryourmarket.ca/blog/topic/online-marketing) For most small businesses, when it comes to PPC advertising, it's Google AdWords that comes to mind. But there are other pay-per-click options that are lesser known, but may be a great match for your business: ### **Option 1: Facebook Advertising** ![Facebook Ad Example](https://go.corneryourmarket.ca/hs-fs/file-29065272-png/images/facebook_ad_example.png?width=119&height=184&name=facebook_ad_example.png)If you're looking to reach a targeted audience, Facebook advertising is a great option. Horse owners in Langley - no problem. Small business owners who enjoy camping and hockey - you can find them too.  You can use Facebook advertising to grow your likes on Facebook, or you can direct people to a landing page and use your advertising to collect your prospects' contact information. Don't forget to offer your prospects something of value, like an eBook, in exchange for their "like" or contact information. ### Option 2: LinkedIn Advertising For B2B companies, LinkedIn Advertising is a great option, especially when used to narrowly target your audience - for example - CGA's in Vancouver. ![LinkedIn Ad Example](https://go.corneryourmarket.ca/hs-fs/file-29069523-png/images/linkedin_ad_example.png?width=300&height=104&name=linkedin_ad_example.png) ### Option 3: Promoted Tweets If your audience uses Twitter, you can purchased Promoted Tweets in order to reach a wider group than your personal Twitter followers. You can target tweets using a specific hashtag, or search term. This is a great option to increase your number of followers. ![Twitter Ad Example](https://go.corneryourmarket.ca/hs-fs/file-29073590-png/images/twitter_ad_example.png) ### Option 4: YouTube Video Targeting For anyone who's watched a video on YouTube lately, you can't help but notice the advertising. You can target ads to display on particular video channels, overlay on the videos themselves or play as videos prior to the real video selected. ![YouTube Ad Example](https://go.corneryourmarket.ca/hs-fs/file-29073968-png/images/youtube_ad_example.png) ### Don't forget to test and target The best part of PPC advertising is that you can test different forms of advertising without breaking the bank. Don't forget, the best path to success is narrow targeting. After all, you only want your ideal clients to click on your ads. You can learn more about how PPC advertising fits into your overall online marketing strategy through our new program, Total Online Presence. Check out our free introductory seminar and eBook: [![View our Free Total Online Presence Webinar](https://no-cache.hubspot.com/cta/default/201493/063cc4e9-f750-44f4-acde-89b4412a8b93.png)](https://cta-redirect.hubspot.com/cta/redirect/201493/063cc4e9-f750-44f4-acde-89b4412a8b93) - [Tweet](https://twitter.com/share) ### Coaching Programs: - [Marketing Strategy](http://www.corneryourmarket.ca/marketing-growth-foundation/) - [Marketing Systems](http://www.corneryourmarket.ca/small-business-marketing-services/marketing-system-design/) - [Marketing Catalyst](http://www.corneryourmarket.ca/small-business-marketing-services/marketing-system-design/duct-tape-marketing-catalyst/) - [Inbound Marketing](http://www.corneryourmarket.ca/small-business-marketing-services/marketing-system-design/inbound-marketing-catalyst/) - [Total Online Presence](http://www.corneryourmarket.ca/small-business-marketing-services/marketing-system-design/total-online-presence/) ### How to Get Started: - [Free eBook](https://go.corneryourmarket.ca/discover-small-business-marketing-success-in-7-steps-for-free) - [Marketing Audit](http://www.corneryourmarket.ca/small-business-toolkit/marketing-audit/) ### Latest Posts - [online marketing (12)](https://go.corneryourmarket.ca/blog/topic/online-marketing) - [small business marketing (11)](https://go.corneryourmarket.ca/blog/topic/small-business-marketing) - [Inbound Marketing (9)](https://go.corneryourmarket.ca/blog/topic/inbound-marketing) - [Marketing Plans & Strategy (6)](https://go.corneryourmarket.ca/blog/topic/marketing-plans-strategy) - [Content Marketing (5)](https://go.corneryourmarket.ca/blog/topic/content-marketing) ![](https://go.corneryourmarket.ca/hs-fs/file-660847962-png/images_v2/corneryourmarket-footerlogo.png) Through a combination of marketing and life coaching, Corner Your Market helps frustrated solopreneurs, coaches, consultants and professionals love their businesses and careers again. As a Life Coach, Nicole Croizier partners with you to rediscover your passion and purpose and define what success means to you. Then, as a Certified Duct Tape Marketing Consultant, she teaches you a proven marketing system designed to help you get your career and business back on track and in line with your core values. Ultimately, you will start to love your business & career again and achieve a type of success you haven’t thought possible in a long time. ## Contact Us: Corner Your Market is based in Langley, BC and serves small businesses across Metro Vancouver, the Fraser Valley and remotely across BC and Canada. Phone: 604-354-4214 Email: [marketing@corneryourmarket.ca](mailto:marketing@corneryourmarket.ca) ### From the Blog ## Get Free Marketing Tips Enter your email address and receive free monthly marketing tips, tools, and free resources from Corner Your Market and Duct Tape Marketing: Email * ## Get Social - - - - © Copyright 2013 Corner Your Market