For most small businesses, when it comes to PPC advertising, it's Google AdWords that comes to mind. But there are other pay-per-click options that are lesser known, but may be a great match for your business:
Option 1: Facebook Advertising
If you're looking to reach a targeted audience, Facebook advertising is a great option. Horse owners in Langley - no problem. Small business owners who enjoy camping and hockey - you can find them too.
You can use Facebook advertising to grow your likes on Facebook, or you can direct people to a landing page and use your advertising to collect your prospects' contact information.
Don't forget to offer your prospects something of value, like an eBook, in exchange for their "like" or contact information.
Option 2: LinkedIn Advertising
For B2B companies, LinkedIn Advertising is a great option, especially when used to narrowly target your audience - for example - CGA's in Vancouver.
Option 3: Promoted Tweets
If your audience uses Twitter, you can purchased Promoted Tweets in order to reach a wider group than your personal Twitter followers. You can target tweets using a specific hashtag, or search term. This is a great option to increase your number of followers.
Option 4: YouTube Video Targeting
For anyone who's watched a video on YouTube lately, you can't help but notice the advertising. You can target ads to display on particular video channels, overlay on the videos themselves or play as videos prior to the real video selected.
Don't forget to test and target
The best part of PPC advertising is that you can test different forms of advertising without breaking the bank. Don't forget, the best path to success is narrow targeting. After all, you only want your ideal clients to click on your ads.
You can learn more about how PPC advertising fits into your overall online marketing strategy through our new program, Total Online Presence. Check out our free introductory seminar and eBook:
