Do you know who your ideal client is? You may think it's anyone who will pay for your products or services, but it's not. If you don't narrowly define your ideal customer as someone who values what you offer and will refer you, you're destined to compete on price - which is a losing battle unless you're prepared to be the low cost provider.
For most small businesses, when it comes to PPC advertising, it's Google AdWords that comes to mind. But there are other pay-per-click options that are lesser known, but may be a great match for your business:
Are you about to launch a new product and are wondering how to integrate content marketing?
Today is the launch of the long awaited new book by John Jantsch, best-selling author of Duct Tape Marketing and the Referral Engine.
Today was the first beta session of our completely new (and I believe completely timely) Duct Tape Marketing program, Total Online Presence.
The Marketing Catalyst is the core program we offer. It was created by Duct Tape Marketing, and it provides a framework for building a customized marketing strategy and system for small and medium sized businesses. In the program, I work one-on-one with business owners over a period of six months through a series of 10 core sessions:
For those of you who tuned into John Jantsch's webinar today on Building a Total Online Presence - you also got a sneak peek into a completely new Duct Tape Marketing program that will be launching soon.
Through a combination of marketing and life coaching, Corner Your Market helps frustrated solopreneurs, coaches, consultants and professionals love their businesses and careers again. As a Life Coach, Nicole Croizier partners with you to rediscover your passion and purpose and define what success means to you. Then, as a Certified Duct Tape Marketing Consultant, she teaches you a proven marketing system designed to help you get your career and business back on track and in line with your core values. Ultimately, you will start to love your business & career again and achieve a type of success you haven’t thought possible in a long time.
