Inbound marketing. This is one of those "industry" terms that makes complete sense to marketers, but little sense to you, the business owner. This is a problem. Because as we go on and on talking about inbound marketing, it's likely that the most important people aren't listening.
As a business owner, if you aren't searching for "inbound marketing" as a keyword term, you aren't finding our content in the first place (which ironically is one of the main tenets of inbound marketing).
So instead of asking business owners if they need an inbound marketing system - I ask them questions like:
- Are you interested in consistently generating qualified leads from your website?
- Do you want to spend less time selling, and get customers to contact you when they're ready to buy?
- Would you like to spend less money on expensive marketing tactics?
So because I find that inbound marketing is such a complicated concept to explain, I'm always on the lookout for simple ways to get the concept across to business owners. I recently came across an infographic that I believe does a great job of getting the concept across in a simple and straightforward way:
Source: blog.hubspot.com via Nicole on Pinterest
