& Employer Branding
for passionate small & mid-size business owners
Are you a small or mid-sized business owner without the in-house resources to develop the recruitment marketing & employer branding strategy you really need to hire and retain the right talent? As a former recruiter with more than 20 years of marketing & branding expertise, I can help.
Struggling to attract the right talent?
Are you a small or mid-sized business owner without the in-house resources to develop the recruitment marketing and employer branding strategy you really need to attract and retain the right talent?
You know you have an amazing business with a great culture and environment, and you're pretty sure that top talent would be attracted to your opportunities. If they only knew they existed and how great your company is to work for. But how can you compete for talent with all the larger organizations and their big budgets?
That's where employer branding and recruitment marketing come in. We specializing in helping small and mid-sized businesses create the right employer brands to position your company as an amazing place to work for your right talent, and then use strategic recruitment marketing & hiring support to help you market your specific job opportunities to attract & hire the people you really want.
Attracting the right talent to your small business is possible...
Hi! I'm Nicole. I combine my 20+ years of executive level marketing strategy experience with my expertise in recruiting & career development to help small and mid sized B2B, technology and professional services firms take a strategy-first approach to marketing and install employer branding and recruitment marketing strategies to attract their best-fit talent.
As a Master Certified Duct Tape Marketing consult, I apply the proven Duct Tape Marketing System to solve the complex puzzle of employer branding and recruitment marketing for small businesses. Plus, I apply my expertise in Sparketypes and Personality Psychology to help small businesses really identify their core difference that will attract the right talent, and also identify the talent that is ideal and not ideal for their organizations.
In the end, they key to effective employer branding and recruitment marketing is authenticity, transparency and getting to the heart of who your business really is and understanding why your employees love working with you, and keep working with you. Once we know that - we can communicate it in a way that really resonates with your ideal talent, and makes them choose you over larger organizations that may not be the right fit.
Our Strategy-First Marketing & Business Programs:
Are you a small or mid-sized business owner without the in-house resources to develop the recruitment marketing & employer branding strategy you really need to hire and retain the right talent?
As a former recruiter with more than 20 years of marketing & branding expertise, I can help.
Are you a passionate leader of a B2B, high tech or professional services firm? Have you reached a level where you know you need a more systematic & strategic approach to marketing, but don't yet have the right in-house expertise? As a Master Certified Duct Tape Marketing Consultant with 20 years of strategic marketing expertise, I can help.
Get Started with an "Ideal Next Steps" Session!
In this free session, we'll talk about your unique goals & challenges around recruitment marketing and employer branding, and I can help you determine your ideal next step, whether it's one of our programs - or something else!
This is a chance for us to get to know each other, and for me to guide you toward your right next step. I'll follow up with an email so you can make your right decision in your own time.
One of my passions is help passionate small business owners really understand why their employees love working for them, and help them create the right approach to communicate the value of their organization to potential employees, and find and hire their best fit talent. So don't hesitate to book your call - I'd love to talk!
What Makes Us Different?
Most marketing consultants & business coaches focus on one-off tactics or a proven system that worked for them - but may not work for your unique business or how you personally work best.
We take a strategy-first approach & use a proven best-practices marketing framework that can be completely customized to who you are & how you naturally work best.
Because what we know for sure is that the number one indicator of success for passionate business owners is how closely their business & marketing feels aligned with who they are, their values & purpose, and how they are naturally energized & motivated.
Proven best practices marketing approach with a Master Certified Consultant
Focus on customizing your business to who you are & how you work best
Master Certified Coach to support you through all the ups & downs of business
Specialized experience & expertise for professional services firms
What They're Saying
"I've managed several marketing departments at medical device companies over my career. Nicole was my VP of Marketing at Pyng Medical. In looking back over what was done in marketing at Pyng, I believe that Nicole is the strongest marketing talent I've ever had on my team." Mark Hodge, CEO, Pyng Medical
Nicole is a gifted marketing strategist with years of experience in various industries, from high tech to education. She's amazing at assessing a business and determining marketing strategies and processes that should be implemented to help them hit their goals. I've enjoyed working with her, and for her, for over 10 years...and I'm sure you will too! Chandra Blouin, Owner, StudioThink
“Nicole has been essential to building the marketing strategy at four different companies I have worked with. Whether it’s coaching executives on their marketing and business strategy or providing insight into strategy, programs, packages and services, Nicole brings a strong sense of energy, enthusiasm, confidence, clarity to every project. ” Blake Ponuick, President, COO, Preston Mobility & President of Axiom Strategy Group