UNCOVER YOUR TRUE SOUL FOCUS FOR YOUR BUSINESS
and get the right basics in place so you can finally get moving
You’ve finished your coach training program & are excited to share your important work with the world....
But then you go to set up your website & it’s hard to get the messaging right. When people ask who you work with & how you help them, you realize you can’t give them a clear answer. And when you think about marketing, you don’t know where to start - because you have no idea who you’re marketing to or what you’re offering.
So now you’re stuck. You realize that there is a lot more you need to know about yourself & your business before you can launch that website & start talking about your business. But how do you get that clarity when you’re just starting out?
Get Your Business Out of Your Head & Into the World
Say goodbye to perfectionist mode so you can put the business basics in place you need to get moving. By the end of the program, you’ll know how to design a business you love because it fits you – and have everything you need to complete your website & start talking about your business, including:
- Clarity on Who You Are & The Unique Gifts & Genius You Offer
- Connection to the True Soul Focus for Your Business
- Your Program Outline
- Your Core Messages
- Your Basic Website Copy
- Your Simple Marketing Plan
- Support Setting Up & Activating a Basic Website
- Support Choosing & Setting Up Your Basic Marketing Tools
Plus, in this done-with-you program you don’t have to go it alone!
You’ll have my expert support, feedback & recommendations every step of the way. This includes basic drafts of your program outline, messages & copy to help keep you moving & unstuck.
Here's What We'll Do:
Your Unique Genius
As an empathic & intuitive coach, it's important to design a business that feels authentic, energizing, and in flow.
That's why we're going to start everything off by making sure you are super connected to who you are, how you naturally work best - and what you really want.
This will help you get clear on the people, programs & marketing stuff that feels the most energizing & inspiring to you. It's the key to designing a business you love - because it fits who you are.
So before we get started - you'll get access to my five session Unique Genius mini-course - and then we'll work through a personalized unique genius session to make sure you're clear on what lights you up - as well as your natural energy & flow.
Your People & Program
In order to start working with more of your ideal clients - you need something to offer them. And your people need to know exactly what your offer is, how it works, and how it helps them.
So in this session, we’re going to get clear on the core program or service you want to start offering first - and then outline all the details from your process to delivery.
You'll leave with a complete program outline that you can share with your clients or add to your website.
Along the way, you'll start to get more clear on your ideal clients - including the exact problems you help them solve and how.
As a Master Certified Marketing Consultant, Life Coach & Personality Junkie, I help new life coaches design their career paths, businesses & marketing strategies around who they uniquely are & how they naturally work best. It's the key to loving what you do every day.
Nicole Croizier Corner Your Market - Love What You Do Again
Your Core Messages
Now it’s time to craft your core messages:
- We’ll start by creating an internal statement that you can use as a reference for all your future marketing copy.
- Then, we’ll draft your main messages to use in print, online & in person.
- Finally, you’ll write your unique story.
Yes! I'll be there to help you draft your internal statement & core messages if you get stuck.
Your Website Content
What is the main purpose of your website? To let your ideal clients know:
- They're in the right place (that what you have to offer is for them)
- How you can help them solve their problems
- Who you are & why they should trust that you can deliver on what you promise
- The exact action you want them to take next.
And you can do all of this through your website copy. So in this session, we're going to turn your powerful messages into your three core website pages: Home, About, and Work With Me.
Since this is where so many new coaches get stuck - I'll even provide an initial first draft of website pages to get you started!
Your Super Simple Marketing Plan
Now it's time to create a super-simple first marketing plan - so you can start finding some clients to work with.
We'll start by working through an exercise to help you figure out where to find your ideal clients. Then, we'll create a super-simple marketing strategy using the Marketing Hourglass concept from Duct Tape Marketing!
You'll get a One Page Marketing Plan template & set of cheat sheets. You simply choose the marketing activities you prefer (aka - fit your unique marketing genius) for each of the seven strategy stages.
And the good news is - as long as you have at least one item for each stage – you have a marketing strategy that can work.
Your Action Plan
In this final session, we'll outline the best next steps you can take to bring your business to life so you can start telling people about your business & working with some clients. This might include:
- A plan to finish & launch your website (if you already have one in progress!)
- A plan to choose a website platform & vendor (yes - I can help with this!)
- Creating your marketing action plan
- Any other best next steps
You'll leave this session with a Creative Brief outlining your core business, messaging & copy that you can use to guide your next steps or hand off to anyone helping you with your website, copy or marketing.
Nicole is the business coach I've always been looking for and finally found.
Bev Barnes Master Coach Instructor - Soul's Calling Academy
Nicole’s program gave us clarity about ourselves, our strengths and our dreams. We made critical decisions that have brought more peace into our business by focusing more on what we love to do and unlocking higher profits while doing it. Amazing!”
Justin & Brenda Sturges Owners, Systemadik