Join small business marketing coach and Certified Duct Tape Marketing Consultant Nicole Croizier in Tofino and Ucluelet March 24 and 25, 2014 to learn the fundamentals of marketing success and social media.
In partnership with the Nuu-chah-nulth Economic Development Corporation, Nicole will be facilitating the following practical introductory workshops:
- Seven Steps to Small Business Marketing Success - March 24, 2014 in Tofino - 12:00 to 4:00 PM
- Social Media Made Simple - March 24, 2014 in Tofino - 5:00 to 9:00 PM
- Seven Steps to Small Business Marketing Success - March 25, 2014 in Ucluelet - 12:00 to 4:00 PM
- Social Media Made Simple - March 25, 2014 in Ucluelet - 5:00 to 9:00 PM
Register before March 19, 2014 and workshop attendance is free!
View the complete outlines and registration details on the NEDC website.
Workshop Overviews:
Seven Steps to Small Business Marketing Success:
In this workshop, you will learn the seven steps to small business marketing success – the same seven steps that make up the Duct Tape Marketing System. These steps form a framework for building your marketing strategy, marketing system and marketing action plan. This is a universal step‐by‐step approach that can be applied to any size of business in any industry. The goal of this system is to enable small business owners to build a marketing strategy and system that is both affordable and effective for attracting, educating and converting new customers – and turning them into raving fans who will refer them again and again.
- Put strategy before tactics
- Build a Marketing Hourglass
- Develop a content strategy
- Integrate a total web presence
- Install the lead generation trio
- Create a selling system
- Build a marketing action plan
Social Media Made Simple Workshop:
If you're not using social media, then you're not online. Not all, but nearly every small business owner I’ve ever talked to either confesses to “hating” social media or not believing that “it works”. But the reality is that if you’re not using social media, you’re not online. And yes, this applies to small businesses more than ever. But when it comes to social media, it seems like a new fad is popping up every day that promises to be the answer to small businesses everywhere. Yesterday it was Pinterest, today it’s Vine – who knows what tomorrow will bring!
In this workshop, you will learn a strategy‐first and systematic step‐by‐step approach to social media for your small business. You’ll discover the essential blueprint to select and set up the right social media platforms, choose the best tools to manage social media, and integrate social media into your overall website, online marketing and traditional marketing activities.
You will leave with a practical and actionable plan to set up and manage your social media system.
Not able to attend our workshop? Download our free guide to building a small business Total Online Presence:
About Nicole Croizier and Corner Your Market:
Nicole Croizier is a 15-year marketing veteran who left the corporate marketing world to found small business marketing consulting firm Corner Your Market. She leverages her experience as a marketing director with high technology, B2B, higher education and industrial companies (ranging from start-ups to large organizations and $15 million brand) to help small business owners love their businesses again and install practical and powerful small business marketing systems.
As a Certified Duct Tape Marketing Consultant and Total Online Presence Expert, Nicole has partnered with the world’s most respected small business marketing brand, Duct Tape Marketing. She is licensed to deliver their proven marketing programs, The Marketing Catalyst and Total Online Presence, to small businesses.Nicole is passionate about helping small business owners understand the “new rules of online marketing”. She has partnered with HubSpot Inbound Marketing in order to provide small business owners with the right tools to help them succeed in today’s much more complicated world of marketing and compete with their larger competitors.
About Duct Tape Marketing:
Duct Tape Marketing system is the world’s most respected small business marketing brand, founded by best-selling author and small business expert John Jantsch. This is the first ever program to treat marketing as a system with a series of well-defined steps and core concepts. Today, the Duct Tape Marketing System is used by thousands of small businesses worldwide and delivered through a network of 60 authorized consultants. So when you engage Corner Your Market you don’t just get a marketing team with a combined 20 years of experience, but access to an entire network of small business and marketing experts.
