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CASL Deadline is Looming - Are You Prepared for New Anti-Spam Laws?


INTRODUCTION:

Have you been receiving a bunch of emails lately asking you to give your consent, but aren't what they're all about? On July 1, 2014 a new Canadian anti-spam law is coming into effect that will impact the way you as a solopreneur, business owner or anyone doing business can send emails.

Now, the truth is the law at this point is being defined very differently by many business owners, and there is quite a bit of confusion and fear as the potential penalties are quite large (up to $10 million).

The reason you're receiving all these "consent" emails is because one fo the new rules is that you need to have either "Express" or "Implied" consent before you can email people about business stuff. For your existing list, the understanding is that you have two years after the law comes into effect to gain Express Consent. But - if you can email your list prior to July 1, the understanding is that you extend your period an extra year. That is the main reason you're receiving all those consent emails. And most companies are also asking for your Express Consent in these emails by giving you a chance to click through and confirm your subscription.

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How is Inbound Marketing Like Dating? A Practical Introduction

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Are Your Customers Sucking the Life Out of You?

We've all worked with them...

The customers who suck you dry. You give and give and give and they take and take and take. But they're never happy. In fact, they are likely saying nasty things about you and your company to everyone who will listen. You wonder why - you spend so much time with them, you help them so much - in fact you do more for them than your really great customers...

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Marketing Workshop Series in Tofino & Ucluelet

Join small business marketing coach and Certified Duct Tape Marketing Consultant Nicole Croizier in Tofino and Ucluelet March 24 and 25, 2014 to learn the fundamentals of marketing success and social media.

In partnership with the Nuu-chah-nulth Economic Development Corporation, Nicole will be facilitating the following practical introductory workshops:

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Telemarketing and Small Business - Is it Worth the Risk?

Photo courtesy of: http://flic.kr/p/dEqo69

So how do you feel about telemarketing calls these days?

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Choosing a Marketing Agency for Your Small Business? The Options are Confusing.

When it comes to marketing, small business owners are at a disadvantage.

Most marketing agencies are set up to serve the needs of larger businesses. These larger businesses have full time marketing directors or similar in place to put together the company’s marketing plan and set up their marketing system.

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Building a Total Online Presence in 12 Months

Like many small business owners, you're quickly realizing that a website is no longer enough. You need to build a total online presence that will help you attract the right leads, move them through your buying process online using educational content, and convert them into customers who will refer you again and again.

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Are Your Customers Sucking the Life Out of You?

Identifying Your Ideal Client is the first stage in a 7 Step Series Outlining the Essential Stateges of Small Business Marketing Success.

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Amazing Opportunity - Free 3-Day Duct Tape Marketing System Course with John Jantsch

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12 Month Blueprint to Creating a Total Online Presence

Like many small business owners, you're quickly realizing that a website is no longer enough. You need to build a total online presence that will help you attract the right leads, move them through your buying process online using educational content, and convert them into customers who will refer you again and again. 

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